STNSM Regional Charter

STNSM Regional Charter A Government-Led Support Mechanism for Sustainable Development in Asia–Pacific

reamble

Recognizing the urgent imperative to accelerate the implementation of the United Nations Sustainable Development Goals (SDGs)—particularly within the Asia–Pacific region—the STNSM (Sustainism Initiatives) has been established by AFMA as a transboundary collaborative mechanism. It is mandated to coordinate, support, and empower cross-sectoral cooperation among national governments, local authorities, and the private sector in advancing Sustainable Consumption and Production (SCP). SCP refers to systemic transformation in economic structures, social practices, and consumer behavior that promotes the efficient use of resources, economic value creation, and long-term reduction of environmental impact.

STNSM operates under the auspices of AFMA (Asia-Pacific Food and Marketing Association), an intergovernmental organization endorsed by UN ESCAP and FAO, and holds autonomous authority to act. It serves as a Custodian Support Mechanism for SDG implementation across countries in the region.

Article 1 – Mission and Mandate

STNSM is designed as a regional institutional mechanism, forged with the sole purpose of activating the transformative power of SDG 17 (Partnerships for the Goals) to drive the realization of all other SDGs—particularly in the dimensions of economy, finance, and business, where many institutions still struggle to answer a fundamental question: “What is the tangible value of sustainability?”

STNSM’s core missions are to:

Serve as a flexible, high-impact institutional platform linking and coordinating cooperation among public agencies, private enterprises, and international stakeholders in SCP and ESG.
Provide strategic and technical advisory services to policymakers, investors, and the business community to enhance competitiveness through sustainability.
Lead policy dialogues with national governments to craft enabling mechanisms that allow private-sector sustainability efforts to access markets, capital, and global recognition.
Integrate policy frameworks, partnerships, and financial instruments into a coherent support infrastructure that empowers sustainable enterprises with demonstrable, measurable outcomes.

STNSM is more than a policy forum—it is a regional engine of sustainable competitiveness. It answers the private sector’s question: “Can sustainability be profitable?”—with a resounding yes. STNSM anchors its work on SDG 17 as a core metric to unlock all other SDGs, translating collaboration into tangible economic incentives and institutional reform.

Note: Within STNSM’s framework, SDG 17 is not a passive call for partnership. It is a strategic mechanism to unlock public finance, state-backed incentives, and market access for sustainability-aligned enterprises. STNSM transforms sustainability from moral obligation into measurable return.

Article 2.2 – Executive Leadership

The Executive Leadership of STNSM serves as the organization’s highest strategic authority, tasked with translating its vision into action and ensuring responsive and inclusive leadership in navigating sustainability transitions across national and regional landscapes.

The Executive Director serves with an open term and is vested with the following authorities:

Act as the principal representative of STNSM to intergovernmental forums, international institutions, and strategic partners.
Appoint members to the Advisory Council and ensure alignment with organizational priorities.
Co-develop strategic direction with the Advisory Council and set collaborative frameworks with governments, corporations, and global institutions in alignment with SDGs, ESG standards, and STNSM’s mission.
Issue urgent directives and resolutions in response to critical matters, ensuring operational stability and institutional continuity—without requiring prior Council approval.
Review and authorize major organizational initiatives and strategic partnerships, adhering to principles of transparency, accountability, and good governance.

Current Executive Director: Mr. Pej Prapakittikun

Article 3 – Operational Principles

STNSM adheres to three core principles—the 3Ms—which serve as the foundation of its institutional ethos:

Mandated Sustainability: STNSM operates under a public mandate with zero commercial interest in any transaction. It fulfills its role as a Custodian Support Mechanism with SDG-aligned integrity at its core.
Measurable Impact: All initiatives must be evidence-based, traceable, and evaluated through internationally recognized metrics and standards.
Mobilized Partnership: The mechanism actively engages financial institutions, economic agencies, innovation networks, and civil society to turn sustainability into a lever of market advantage—not a regulatory burden.

Article 4 – Advisory Council

The Advisory Council shall be composed of no more than ten members, appointed by the Executive Leadership to serve one-year terms. The Council shall serve in an advisory capacity, providing high-level strategic counsel in pursuit of STNSM’s mission and regional mandate.

Its principal functions shall include:

Strategic Alignment:
To provide guidance ensuring that the operations and initiatives of STNSM remain aligned with evolving regional and global priorities, particularly within the framework of the 2030 Agenda for Sustainable Development and its associated Sustainable Development Goals (SDGs).
CSCAP for SCP Direction:
To determine the strategic direction of the annual Climate and Sustainability Capital Forum (CSCAP for SCP), with a focus on fostering inclusive, evidence-based policy dialogue and delivering tangible, high-impact outcomes.
Institutional Representation and Advocacy:
To represent and uphold the institutional voice of STNSM in relevant multilateral and intergovernmental fora, articulating the organization’s commitments, vision, and policy orientation.

Members of the Council shall be drawn from a balanced composition of sectors, including:

Representatives from AFMA, reflecting the voice of international organizations;
Representatives from national government entities, including the Ministry of Natural Resources and Environment (MNRE);
Representatives from private sector institutions, including the Federation of Thai Industries (FTI);
Additional members from civil society and academia, currently under nomination.

Article 5 – Strategic Network

operational acceleration of Sustainable Consumption and Production (SCP). It operates through the CSCAP (Climate and Sustainability Capital Forum), a flagship platform for setting cooperative frameworks, driving policy integration, and aligning cross-sector instruments in support of the SDGs.

This Committee is mandated to jointly develop initiative prototypes by leveraging resources from government agencies, private sector leaders, financial institutions, innovation clusters, and civil society. Key partners include:

DCCE (Thailand’s Department of Climate Change and Environment)
ThaiBISPA (Thai Business Incubators and Science Parks Association)
NIA (National Innovation Agency)
BAAC (Bank for Agriculture and Agricultural Cooperatives)
EXIM Thailand (Export-Import Bank of Thailand)
ThaiHealth (Thai Health Promotion Foundation)
NACC (National Anti-Corruption Commission)
MASCI (Management System Certification Institute of Thailand)
RAOT (Rubber Authority of Thailand)
O2OESG is a private-sector organization appointed by STNSM to coordinate and engage with private-sector stakeholders in Thailand.

Through collective action with these institutions, the Committee aims to reduce costs, mitigate risks, and maximize the success rate of regional SCP initiatives. It also holds the authority to propose strategic topics to the CSCAP Forum for formal adoption and to report performance outcomes publicly and regionally—ensuring measurable and transparent impact toward shared sustainable development goals in the Asia–Pacific.

Article 6 – Strategic Network Committee Secretariat

The Secretariat functions as STNSM’s institutional backbone, providing centralized coordination, progress tracking, high-level convenings, and the production of impactful publications. It strengthens stakeholder engagement across the region by delivering knowledge tools and strategic communication that elevate shared understanding and participation in STNSM’s mission.

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