Sustainable branding is not merely a marketing strategy but a corporate philosophy that must be ingrained in every level of an organization (Kotler & Keller, 2015). To build a brand…
Browsing CategoryESG
My Money for a Better World : Why Sustainability Disclosure is Essential for the Future of Your Business
From Kofi Annan’s Vision to Modern Sustainability StandardsThe concept of corporate sustainability is not just an ethical choice—it is a strategic necessity that directly impacts the long-term survival of businesses….
Sustainable Branding : Trust + Impact + Sustainable Growth = Sustainable Brand
Brand building is a critical process that integrates marketing principles, consumer psychology, and corporate strategy (Kotler & Keller, 2015). Leading brands often develop their strategies based on established branding theories…
Comparing Sustainable Branding Principles with Traditional Branding Theories
There’s a paradox with self-improvement and it is this: the ultimate goal of all self-improvement is to reach the point where you no longer feel the need to improve yourself….