Advisory Board – Distinguished Expert in Sustainable Business Model Innovation
The Secretariat hereby formally announces the appointment of Mr. Dhazzaphak Lertsavetpong as an Advisory Board Member– Distinguished Expert in Sustainable Business Model Innovation,
with the mandate to advance profit-driven sustainability as a strategic foundation of national economic transformation — embedding ESG as the core engine of business value creation, measurable outcomes, and competitive growth.
Mr. Dhazzaphak is widely recognized for his leadership in converting sustainability principles into high-performance profit engines that drive long-term organizational competitiveness, strengthen stakeholder trust, and reinforce resilience in a rapidly evolving global economy.
His extensive experience — spanning business strategy, brand leadership, and innovation enablement across leading national enterprises — enables organizations to transition from compliance-oriented ESG practices toward
ESG-driven value growth and systemic business transformation.
This appointment affirms the Secretariat’s commitment to elevating sustainable business model innovation as a national capability for
- Profit-driven sustainability with ESG at the core of enterprise value
- Systemic environmental and social risk reduction
- Responsible, competitive, and innovation-led business growth
The Secretariat expresses its highest confidence that Mr. Dhazzaphak’s leadership will significantly contribute to positioning Thailand as a regional hub for sustainable and innovation-led economic development, aligned with the SDGs and global sustainability governance frameworks.
Education
- M.B.A. in Marketing, DePaul University, Chicago, USA
- B.B.A. in Marketing, Assumption University, Thailand
Professional Experience
- CEO & Growth Consultant, Trick of the Trade Co., Ltd.
Leading business model innovation for growth, competitiveness, and sustainability transformation - Founder, What Is It Academy
National thought-leader in business model capability development, equipping entrepreneurs and executives with future-fit innovation tools - General Manager, Ragazze Leather
Business transformation, brand repositioning, and sustainable value creation within consumer product industries - Head of Marketing, F&N United
Integrated marketing & product strategy aligned with market sustainability trends - Public Speaker & Strategy Trainer for leading corporate organizations
(Business Model Design, Future Economy, ESG-Aligned Commercial Strategy)
Core Expertise
- Stakeholder-Value Integration (Profit + People + Planet)
- Sustainable Business Model Innovation & Value Creation
- ESG-Driven Competitive Strategy
- Future-Consumer Insight & Market Positioning
- Brand Transformation & Ethical Growth
- Innovation Ecosystem Development for SMEs & Enterprises
Issued by the Secretariat Office
Sustainism Initiative (STNSM)
