Advisory Board – Distinguished Expert in Sustainability Disclosure, Strategic Communication and International Media Visibility
The Secretariat hereby formally announces the appointment of Krit Buaprasert as Advisory Board Member – Distinguished Expert in Sustainability Disclosure, Strategic Communication and International Media Visibility.
In this capacity, Mr. Buaprasert will support the institution in strengthening the way organizations communicate sustainability performance, ESG progress, SDG contribution, and impact outcomes through credible disclosure, strategic messaging, stakeholder communication, and international media engagement.
This appointment reflects the institution’s recognition that sustainability disclosure is no longer limited to compliance reporting. In an environment shaped by capital market expectations, sustainable supply chains, stakeholder scrutiny, and reputational risk, organizations must be able to communicate sustainability performance with clarity, credibility, and strategic relevance. Effective disclosure must not only present data and commitments, but also explain the materiality, value, and trustworthiness of such information to investors, business partners, employees, customers, regulators, and the wider public.
Mr. Buaprasert brings extensive experience in strategic communication, media presentation, public narrative development, partnership engagement, and sustainability-oriented program communication. His expertise lies in helping organizations translate complex ESG, SDG, sustainability, and impact information into stakeholder-ready communication that is clear, credible, institutionally appropriate, and capable of supporting reputation, trust, and business value.
As founder and CEO of Social Success, a strategic communication and branding consultancy, Mr. Buaprasert advises organizations and leaders on communication strategy, executive positioning, reputation development, sustainability disclosure communication, and media-ready narrative design. His work focuses on helping organizations present credible sustainability actions in a form that can be understood by broader stakeholders while maintaining substance, evidence, and institutional integrity.
Prior to founding Social Success, Mr. Buaprasert developed a strong foundation in media and public communication through his role as a News Announcer and TV Host at Voice TV, where he gained professional experience in presenting information to public audiences with clarity, structure, and discipline. This media foundation later informed his work across business communication, innovation programs, sustainability initiatives, and stakeholder engagement.
At HUBBA Thailand, Mr. Buaprasert served as Corporate Innovation Program Manager, designing and managing corporate innovation programs for leading organizations including Tencent, AIS, Pruksa, UOB, Minor Group, and BDMS. He supported more than 500 startups in refining business narratives, product-market fit communication, and investor-facing presentations. This experience strengthened his ability to translate complex business, technology, and impact concepts into clear communication suitable for decision-makers, partners, and investors.
At UOB FinLab, Mr. Buaprasert further applied his communication and partnership capabilities to sustainability and SDG-aligned initiatives. He played a leading role in the Womenpreneur Program and the Sustainability Innovation Program for Thailand’s tourism sector, engaging more than 600 government agencies, NGOs, NPOs, associations, and corporate partners. Through these initiatives, he helped strengthen the communication capacity of impact-driven organizations and supported the presentation of sustainability initiatives to institutional and business stakeholders.
A key contribution of Mr. Buaprasert’s advisory role is his ability to bridge sustainability disclosure with strategic communication and international media visibility. He supports organizations in converting ESG reports, SDG initiatives, sustainability projects, responsible business practices, and impact evidence into communication assets suitable for stakeholder engagement, executive communication, public relations, investor communication, and international media distribution.
To extend credible Thai sustainability initiatives to broader audiences, Mr. Buaprasert has developed access to an international news distribution network capable of supporting media placement with global outlets including the Financial Times and the Associated Press, together with more than 200 international media channels. This capability provides organizations with a pathway to elevate sustainability disclosure and impact communication from domestic reporting into international visibility.
His appointment strengthens the Advisory Board’s capacity to support institutions, companies, and partners in three strategic areas: enhancing the credibility and clarity of sustainability disclosure; translating ESG and SDG performance into institutionally appropriate communication; and increasing international recognition for credible sustainability initiatives through professional media engagement.
Mr. Buaprasert’s communication credentials have also been recognized through his achievement as a three-time Thailand national public speaking champion and Champion of the Asian Personal Branding Competition in 2025. These recognitions reflect his professional discipline in public communication, executive presence, and narrative development — capabilities that are directly relevant to sustainability disclosure, stakeholder trust, and institutional reputation.
His appointment reinforces the institution’s commitment to ensuring that sustainability disclosure does not remain a technical reporting exercise alone, but becomes a credible bridge between evidence, trust, reputation, stakeholder confidence, and international recognition.
Education & Recognition
Bachelor’s Degree, Communication Arts
Chulalongkorn University
Champion, Asian Personal Branding Competition
2025
Three-time National Public Speaking Champion
Thailand
Professional Experience
CEO, Social Success, Strategic Communication and Branding Consultancy
2024–Present
Advises organizations and leaders on strategic communication, executive positioning, sustainability disclosure communication, reputation strategy, and media-ready narrative development.
FinTech & Partnership Manager, UOB FinLab
2022–2024
Led SDG-aligned national initiatives including the Womenpreneur Program and the Sustainability Innovation Program for Thailand’s tourism sector, engaging more than 600 government, NGO, NPO, association, and corporate partners.
Corporate Innovation Program Manager, HUBBA Thailand
2020–2022
Designed and managed corporate innovation programs worth over THB 24 million for leading corporate clients; supported more than 500 startups in product-market fit communication, business storytelling, and investor pitching.
TV Host & News Announcer, Voice TV
2016–2017
Presented lifestyle news and hosted public-facing programs, developing professional experience in broadcast communication, public presentation, and audience-oriented messaging.
Business Development and Content Strategy
2017–2022
Led business development and content strategy initiatives in the digital media sector, with experience in audience engagement, partnership development, and community communication.
Core Expertise
Sustainability Disclosure Communication
ESG and SDG Narrative Development
International Media Placement and PR Distribution
Strategic Communication for Sustainability Performance
Stakeholder Communication and Reputation Strategy
Translating Technical and Data-Driven ESG Content for General Audiences
Investor and Public-Facing Sustainability Communication
Media Relations and Public Relations Strategy
Executive Communication and Public Speaking
Broadcast Journalism and On-Camera Presentation
Startup Pitching and Investor Communication
Corporate Innovation and Partnership Program Design
Issued by the Secretariat Office
Sustainism Initiative (STNSM)
